An upwelling of PERC-trained innovators quietly replenish the sea.
Volume 33, No.1, Summer 2014
En·vi·ro·pre·neur: difficult to pronounce but easy to conceptualize. PERC's enviropreneur stories are fun and challenging to work on—always a creative clash of property rights, markets, and contracts being applied in innovative ways to environmental challenges. Some projects succeed, such as Rhino Ark (PERC Reports 2011), while others fail, such as the Remediators (PERC Reports 2006). But we have learned from each and every one of these risk-takers; a few readers have even found inspiration to launch their own ventures.