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The national leader in market solutions for conservation

Because incentives matter for conservation.

The Property and Environment Research Center (PERC) explores how aligning incentives for environmental stewardship produces sustainable outcomes for land, water, and wildlife.

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Advancing new frontiers

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Healthy Public and Private Lands

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Innovations in Wildlife Management

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Fix America’s Forests

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Sustainable Public Lands and Outdoor Recreation

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Water Conservation Innovation

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How we create impact

Research

We explore creative solutions to pressing conservative challenges.

Law & Policy

We advance our ideas through environmental law and policy reform.

Innovation Lab

We develop, prototype, and assess groundbreaking conservation models.

The latest

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  • Tate Watkins

    Bring Back the Wild Horse Adoption Incentive Program

    Let’s not let a promising solution wither in procedural bureaucracy. The horses—and our landscapes—deserve better.

  • Kat Dwyer

    Advancing the Invisible Revolution

    PERC Awards Over $400k in Virtual Fence Grants to Innovative Ranchers

  • Kat Dwyer

    Bravo, Washington Post

    A Welcome Call for Endangered Species Act Reform

  • Brian Yablonski

    For Earth Day, Let’s Try Speeding Up Instead of Slowing Down 

    As we mark Earth Day 2025, we remember effective conservation doesn’t have to be about regulation—it’s about alignment.

  • Katherine Wright

    Optimism For The Great Salt Lake Starts With Water Leasing

    Utah can restore the Great Salt Lake and show that even the most daunting environmental challenges can be overcome.

  • Kat Dwyer

    Researchers Unveil Groundbreaking Conservation Strategy to Help Save the Great Salt Lake Through Voluntary Water Leasing

    A comprehensive new report offers a pioneering roadmap for restoring the Great Salt Lake.

  • Kat Dwyer

    New Report Outlines Recommendations for Interior Department to Accelerate Conservation and Cut Green Tape

    PERC recommends tripling endangered species recovery and increasing international visitor fees to national parks.

  • Marcus Strange

    Prescribed Fire is A Proven Tool for Montana’s Future

    Restoring fire as a natural process supports healthier, more resilient landscapes, benefiting agriculture and recreation.

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