
For many years Eddie Bauer has encouraged its customers to add a dollar to their merchandise totals, which the company in turn uses for planting trees. The retailer has committed $1 million from its “Add a dollar, Plant a tree,” program to the Wildfire ReLeaf fund. The first replanting took place in Los Alamos, NM, where a nonprofit community group planted more than 4,000 trees purchased by the fund. Six more sites recently hit by wildfires will receive a total of 281,000 new trees by the end of 2001.
Associated Press