Coral Reef Restoration is the first in a new series of PERC videos highlighting how free market environmentalism is working to solve real-world conservation problems. PERC Enviropreneur Institute alum Brett Howell is developing a market for coral reef restoration off Florida’s coast. If the reefs rebound and new coral grows, they will not only improve the habitat for marine animals but also improve business prospects for dive shops, fishing boats, and ocean side hotels and restaurants.
Raising Coral, Restoring Reefs
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Brett Howell
Brett Howell is an environmental markets entrepreneur. He is on a mission to catalyze teams that can achieve breakthrough solutions to today’s most pressing environmental issues.
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State Trust Land Revenue Diversification Through Conservation
Examining practical considerations for integrating conservation uses into existing trust land management frameworks.
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PERC Reports, Winter 2025/26
This special issue contemplates big ideas for the next era of conservation.
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Stewards of the Open Ranges
Across America’s private lands, those who live closest to the wild both enjoy the beauty of it and carry the burden of sharing it. They also hold the key to its future.