Coral Reef Restoration is the first in a new series of PERC videos highlighting how free market environmentalism is working to solve real-world conservation problems. PERC Enviropreneur Institute alum Brett Howell is developing a market for coral reef restoration off Florida’s coast. If the reefs rebound and new coral grows, they will not only improve the habitat for marine animals but also improve business prospects for dive shops, fishing boats, and ocean side hotels and restaurants.
Raising Coral, Restoring Reefs
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Brett Howell
Brett Howell is an environmental markets entrepreneur. He is on a mission to catalyze teams that can achieve breakthrough solutions to today’s most pressing environmental issues.
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The Next Era of American Conservation
As we celebrate the 250th anniversary of the United States, it’s time to add a new chapter to America’s conservation legacy, with private lands, market-based tools, and bottom-up approaches at the center.
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Success Shouldn’t Trigger Stricter Rules
An amicus brief arguing the Ninth Circuit should reaffirm that the ESA’s experimental population program is meant to reward collaboration, not penalize it.
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Ranches Face a Generational Crisis. Virtual Fencing Can Help.
This emerging technology simplifies ranch management, reduces physical labor, and provides a level of flexibility that those stubborn traditional fences could never match.