Coral Reef Restoration is the first in a new series of PERC videos highlighting how free market environmentalism is working to solve real-world conservation problems. PERC Enviropreneur Institute alum Brett Howell is developing a market for coral reef restoration off Florida’s coast. If the reefs rebound and new coral grows, they will not only improve the habitat for marine animals but also improve business prospects for dive shops, fishing boats, and ocean side hotels and restaurants.
Raising Coral, Restoring Reefs
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Brett Howell
Brett Howell is an environmental markets entrepreneur. He is on a mission to catalyze teams that can achieve breakthrough solutions to today’s most pressing environmental issues.
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Wildlands 2026
A Concert for Conservation in the Greater Yellowstone Ecosystem
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It’s Time to Stop Treating Threatened and Endangered Species the Same
A public comment on the proposed rescission of the “blanket rule” that regulates threatened species as if they were endangered
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The Endangered Species Act Should Prioritize Species Recovery, Not Red Tape
A public comment on the proposed revisions to ESA implementing regulations