Enviropreneur Danielle Nicholas (Alumni 2013) is the owner and founder of Crazy Mountain Grass Fed Beef, LLC in Bozeman, Montana. She came to PERC with the aim to market grass fed beef as the sum of all its parts with the concept: "terroir of beef." In this video she introduces herself and her product and proposes to producers and consumers alike that variability is no longer a liability, it is an asset.
| Agriculture, Consumer Products, Sustainability | Education, Marketing, Resource Management
Danielle Nicholas is Founder and Manager of Eagle Ridge Ranch Beef, LLC, a grassfed beef business focusing on supplying exceptionally high-quality, sustainably-raised beef to Southwestern Montana and beyond. Nicholas is interested in promoting the complex tastes of grassfed beef as a way to increase current market share of sustainably raised beef. Before launching Eagle Ridge Ranch Beef in 2009, Fisher had a career in science education including several years for the National Park Service. She holds a BA from Brown University, M. Ed. from University of Oregon, and has taken advanced professional courses from University of California-San Diego. When not engaged in educating consumers on the nuances of grassfed beef, Nicholas can be found somewhere outside with her daughter, and two aussie dogs in tow.