VP of Communications

PERC is looking for a VP of Communications.

Do you have a passion for creative conservation? Do you love being in the great outdoors, recreating on open lands and national parks? Do you want to live (or spend a lot of time) in one of the most desirable and fastest-growing cities in America? 

PERC is looking for a Vice President of Communications to amplify and expand our message of conservation through incentives, property rights, and partnerships. 

Who We Are: Based in Bozeman, Montana, PERC is the nation’s oldest and largest research institute dedicated to improving conservation outcomes through voluntary, market-based, non-bureaucratic, non-regulatory approaches. PERC believes that conservation outcomes improve when conservation makes economic sense, is voluntary, and is based on mutually beneficial exchange. PERC pioneered the unique approach known as free market environmentalism. Today, as a leader in conservation, PERC is bringing innovative solutions to a variety of real-world challenges such as endangered species recovery, water scarcity, public and private land management, and wildlife conservation.  

PERC is staffed with outdoor enthusiasts who are intellectually curious and eager to apply restless innovation to conservation policies and practices. 

About the Position: This role is a full-time leadership position, which reports directly to the CEO. PERC is open to remote employees but prefers this position to be located at our headquarters in Bozeman, Montana.  

PERC seeks candidates who are leaders in effective communication and bring a proven track record of managing a holistic communications strategy that amplifies our message and capitalizes on PERC’s unique approach to conservation. 

The VP of Communications will refine and implement PERC’s communication strategy to message our research and impact, advance our five-year vision, manage PERC’s brand identity and priorities, and ensure that all PERC agents and products reflect these strategies. The VP of Communications will coordinate across departments to ensure that all communications materials advance strategic goals and relationships with key stakeholders. 

Roles and Responsibilities: 

Strategic Leadership:

  • Identify opportunities and develop communications strategies and plans to elevate PERC’s research, mission, and goals.
  • Steward and oversee PERC’s brand identity.
  • Develop a comprehensive distribution and amplification strategy surrounding upcoming publications, research, and policy initiatives.
  • Constantly innovate around ways to reach our target audiences.
  • Draft communications plans and coordinate communications campaigns across internal workgroups. 
  • Develop appropriate metrics and conduct communications audits to assess impact and implement strategies to reach these goals.

Marketing Materials and Media Management:

  • Review all communications material prior to distribution, including op-eds, social media, publications, videos, and website content.
  • Draft and pitch press releases, policy summaries, emails, and newsletters. 
  • Synthesize academic research to make it digestible to key audiences.
  • Develop relationships with reporters, journalists, and editors.
  • Capitalize on the news cycle and emerging opportunities for PERC ideas. 
  • Create strategic media responses to relevant conservation issues.
  • Develop short videos.

Staff Development:

  • Lead, inspire, and train everyone at PERC to see themselves as a communicator and improve communications skills.
  • Provide media prep for principals and ensure PERC staff are trained and well-prepared to engage appropriately and effectively with media opportunities. 

Employee/Contractor Management: 

  • Manage the communications department, including conducting meetings, providing day-to-day oversight, guidance, and coordination of duties within the department.
  • Manage and hire suitable contractors to complement the PERC team for writing, publicity, and media training, where needed.
  • Develop a comprehensive communications budget. 
  • Conduct quarterly reviews of team and communication tactics.

Preferred Knowledge and Skill:

  • B.A. degree in communications, journalism, or a closely related field, or the equivalent combination of education and experience.
  • Eight or more years of prior experience as a communications strategist, including developing and executing comprehensive distribution and amplification strategies. 
  • Passion for voluntary, market-based approaches to conservation.
  • Excellent written and verbal communication skills, with ample creativity in the development of material.
  • Demonstrated knowledge of environmental issues and a working knowledge of the media landscape.
  • Great internal and external communicator.
  • Ability to be entrepreneurial, or what PERC calls a restless innovator.

Additional Details:

  • Start Date: Immediately
  • Status: Full time 40-45 hours per week, exempt
  • Location: Bozeman, MT or remote
  • Direct Reports: Two staff in addition to contract employees hired on an as-needed basis
  • Department: This position will build out PERC’s communications capabilities 
  • Salary: Commensurate with experience
  • Benefits: Excellent health insurance, generous vacation policy, 401K contributions without a necessary match, and life insurance

Application Instructions:

Please submit your resume, cover letter, and two samples of communications success, including one press release that led to a placement (including the link) to employment@perc.org.