Return on investment


By Reed Watson

PERC recently acquired ownership of some valuable real estate in the Florida Keys. To the staff’s disappointment, it was not winter office space. Instead, we adopted a piece of Staghorn coral transplanted by the Coral Restoration Foundation. The property is a gift from the 2011 Enviropreneur Institute Fellows.

Restoring Florida’s coral reefs is the mission of the Coral Restoration Foundation. By planting nursery-grown brood stock in restoration sites, this organization is helping reverse the impacts of hurricanes, boat landings, and nutrient loading.

Brett Howell, 2011 PEI alum, is spearheading an effort to create a market-based approach to coral reef restoration. If you’d like to adopt some transplanted coral, visit this site.

REED WATSON is the assistant director of PERC's Enviropreneur Institute. The annual two-week program works with environmental entrepreneurs, or enviropreneurs, who seek a better understanding of how business and economic principles can be applied to environmental problems.

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Reed Watson is the executive director at PERC. His research focuses on the implementation of market-based solutions to natural resource conflicts focusing particularly on public lands, water, and wildlife issues. With Terry Anderson and Brandon Scarborough, he co-authored Tapping Water Markets (RFF Press, 2012).Watson holds a J.D. and M.A. in...
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