Ecosystem services such as clean water from forests are free, but now their value is being recognized. Entrepreneurs are developing markets for these services and providing incentives for conservation.
Markets for ecosystem services such as water filtration, erosion control, and pollination benefit the providers and enhance environmental assets.
Of course I wanted to make the environment better. Doesn’t everybody?
We hate TV, but we have a favorite show…we hate electronic eavesdropping, but we love it when it is used to capture a fiendish criminal. We love to hate it. We hate to love it.