Millennials want results, not regulations. Younger generations care about the environment — over 80 percent are concerned about global warming and resource scarcity — but they want environmental bang for their buck.
The winner of PERC's inaugural Enviropreneur of the Year award will be selected from participants in the 2015 Enviropreneur Institute. The first place individual or team will receive $15,000 to help launch their company.
A new generation of environmental entrepreneurs is more interested in “finding the ways that work” than regulating for the sake of punishing. These enviropreneurs see market opportunities where others see environmental problems.