Meet Danielle Nicholas, Enviropreneur Institute alumni 2013. She is the owner and founder of Crazy Mountain Grass Fed Beef, LLC in Bozeman, Montana. She came to PERC with the aim to market grass fed beef as the sum of all its parts with the concept: "terroir of beef." In this video she introduces herself and her product and proposes to producers and consumers alike that variability is no longer a liability, it is an asset.
Where's the Grass-Fed Beef? - Cory Carman