Enviropreneurship and land conservation.
Ecosystem services such as clean water from forests are free, but now their value is being recognized. Entrepreneurs are developing markets for these services and providing incentives for conservation.
Markets for ecosystem services such as water filtration, erosion control, and pollination benefit the providers and enhance environmental assets.
One fellow at PERC's 2011 Enviropreneur Institute explored ways to create incentives for oil companies to work with conservation organizations like TNC to plan their projects to avoid sensitive areas and minimize impacts.