Enviropreneurship and land conservation.
by Michael H. Higuera
About 3,000 wild snow leopards now roam the pristine areas of Himalayan mountain regions. Despite conservation measures, most of which aim to establish protected areas, the long-term survival of this beautiful mountain cat is far from assured.
One fellow at PERC's 2011 Enviropreneur Institute explored ways to create incentives for oil companies to work with conservation organizations like TNC to plan their projects to avoid sensitive areas and minimize impacts.