The truth revealed: Environmental bluffs miss big picture
Ecosystem services such as clean water from forests are free, but now their value is being recognized. Entrepreneurs are developing markets for these services and providing incentives for conservation.
Markets for ecosystem services such as water filtration, erosion control, and pollination benefit the providers and enhance environmental assets.
Sometimes "little green lies" bend the truth and become the basis for government policies that harm the environment.
Desertification is occurring in almost 30 percent of China and salinization affects 10 percent of the nation.