Enviropreneurship and land conservation.
The truth revealed: Environmental bluffs miss big picture
by Michael H. Higuera
Sometimes "little green lies" bend the truth and become the basis for government policies that harm the environment.
Desertification is occurring in almost 30 percent of China and salinization affects 10 percent of the nation.
One fellow at PERC's 2011 Enviropreneur Institute explored ways to create incentives for oil companies to work with conservation organizations like TNC to plan their projects to avoid sensitive areas and minimize impacts.