Ecosystem services such as clean water from forests are free, but now their value is being recognized. Entrepreneurs are developing markets for these services and providing incentives for conservation.
Most claims of environmental good from recycling are myths. Recycling often uses more resources than it saves.
This essay, "Eight Great Myths of Recycling," by Daniel K. Benjamin, exposes the errors and falsehoods underlying the rhetoric. It clarifies the appropriate role of recycling, based on history and market relationships.