Ecosystem services such as clean water from forests are free, but now their value is being recognized. Entrepreneurs are developing markets for these services and providing incentives for conservation.
Markets for ecosystem services such as water filtration, erosion control, and pollination benefit the providers and enhance environmental assets.
Todd Ben-Dor, a 2010 PERC Lone Mountain Fellow, examines the U.S. ecosystems services market that requires environmental restoration to offset aquatic resource damages. As the need for mitigation banking increases, he has studied forces affecting this growing market.