Millennials want results, not regulations. Younger generations care about the environment — over 80 percent are concerned about global warming and resource scarcity — but they want environmental bang for their buck.
A new generation of environmental entrepreneurs is more interested in “finding the ways that work” than regulating for the sake of punishing. These enviropreneurs see market opportunities where others see environmental problems.
Terry Anderson, Dominic Parker
As published in Oxford Journal's "Review of Environmental Economics and Policy," Terry Anderson and Nick Parker show that entrepreneurs guide the evolution of property rights, which in turn can lower the transaction costs of using markets to solve environmental problems.